Housebuilding – and within that, new build – has come under increased scrutiny in the last few months.
The Labour Party, which won in a landslide at the election earlier this month, has pledged to build one-and-a-half million homes over the next four years and has brought back mandatory housing targets.
The government said that it would prioritise building on brownfield and grey belt sites and wanted to get Britain “building again”.
In her inaugural speech, Chancellor Rachel Reeves said that “decisive reform” was needed in the planning system, as many projects were being locked up in red tape, and more houses needed to be built.
That being said, we at Mortgage Solutions are curious as to how this renewed vigour for housebuilding is translating into the new-build sector.
So, this month Mortgage Solutions is asking: Are housebuilders offering more incentives to potential mortgage borrowers?
Are housebuilders offering more incentives to potential mortgage borrowers?
Anna is currently the deputy editor for Mortgage Solutions and editor for Specialist Lending Solutions. She has worked as a journalist since 2019, having secured her Gold Standard NCTJ diploma from News Associates in a fast-track six-month course.
She started her career as a report at specialist publication The Insurance Insider covering a wide range of areas before joining Mortgage Solutions and Specialist Lending Solutions in 2021.
In her role, she helps put together and structure the news agenda for the day and writes up press releases, reports, interviews, analyses and exclusives across both titles. She also commissions blogs for Specialist Lending Solutions and hosts online masterclasses and in-person events across the business.
She has been shortlisted for three journalism awards, which include BIBA Journalist and Media Awards Scoop of Year Award in 2020, Headline Money Mortgage Journalist of the Year Award (B2B) in 2022 and 2023.
Prior to being a journalist, Anna worked in ecommerce across Snow + Rock, Cycle Surgery and Runners Need websites, and before that worked at specialist financial PR firm Rostrum.
In her spare time, Anna enjoys reading, seeing live music, and cooking for friends and family. When she gets a chance, she also enjoys hiking, skiing and indoor rock climbing.
