Mortgage and protection network HLPartnership (HLP) has secured an undisclosed “strategic investment” from BetterHome Group (BHG).
The investment and partnership with BHG, the largest mortgage distributor in South Africa, will “elevate HLP’s value proposition, providing enhanced tools, resources, and support to advisers and their customers”.
HLP’s leadership and operational structure will remain the same and BHG will hold a 30% stake in the business through its two brands, BetterBond and MortgageMax.
BHP also owns a home insurance provider BetterSure and has investments in specialist property firms Fine & Country, RE/MAX, Loom and REDi, which will offer HLP “complementary expertise” so it can refine its services.
BHG’s technology and resources will also help enhance HLP’s service offerings, benefitting advisers.
The investment will also allow HLP to “attract top talent, further strengthening the network’s support infrastructure for mortgage and protection firms”.
Innovations that advisers can expect include technology that can improve customer experience, lower-cost lead generation tools and automation tools.
Christopher Tanner, CEO of HLP, said: “We understand the challenges that advisers face in today’s rapidly changing market. This partnership is about more than just growth – it’s about empowering our advisers to achieve their full potential, using the best tools and support available.
“While some of these advancements, such as AI-driven lead generation tools, are on the horizon, our focus is on ensuring that these innovations will seamlessly integrate into our existing systems, offering real value as they become available. Together with BetterHome Group, we’re committed to building a future where every adviser can thrive, where their success is our success.”
Rudi Botha, CEO of BHG, added: “Our investment in HLP is driven by a shared vision and closely aligned values. We believe in the power of partnership and are committed to equipping HLP with the technology and resources needed to drive growth and innovation.
“Together, we aim to create a more dynamic and innovative environment for mortgage and protection firms, ensuring their long-term success. HLP is the ideal network for firms that are serious about excelling in this industry.”
Anna is currently the deputy editor for Mortgage Solutions and editor for Specialist Lending Solutions. She has worked as a journalist since 2019, having secured her Gold Standard NCTJ diploma from News Associates in a fast-track six-month course.
She started her career as a report at specialist publication The Insurance Insider covering a wide range of areas before joining Mortgage Solutions and Specialist Lending Solutions in 2021.
In her role, she helps put together and structure the news agenda for the day and writes up press releases, reports, interviews, analyses and exclusives across both titles. She also commissions blogs for Specialist Lending Solutions and hosts online masterclasses and in-person events across the business.
She has been shortlisted for three journalism awards, which include BIBA Journalist and Media Awards Scoop of Year Award in 2020, Headline Money Mortgage Journalist of the Year Award (B2B) in 2022 and 2023.
Prior to being a journalist, Anna worked in ecommerce across Snow + Rock, Cycle Surgery and Runners Need websites, and before that worked at specialist financial PR firm Rostrum.
In her spare time, Anna enjoys reading, seeing live music, and cooking for friends and family. When she gets a chance, she also enjoys hiking, skiing and indoor rock climbing.
