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Pivotal Growth buys out mortgage firm in 12th acquisition


Pivotal Growth buys out mortgage firm in 12th acquisition

Pivotal Growth has made its 12th acquisition with the purchase of mortgage and protection broker firm Morrison Ward Associates (MWA).

MWA was founded in 2006 by CEO John Morrison and operates out of London.  

The firm targets mid- to high-net-worth (HNW) clients. 



MWA was part of the Primis Mortgage Network and has been recognised as the Top Overall Adviser for 12 years in a row. 

The acquisition of MWA is part of Pivotal Growth’s strategy to build on its existing mortgage and protection broker offering. 

So far this year, it has purchased John Charcol Group and two Northern Irish firms – Select Mortgages and Financial Solutions and Select Brokers. 

Speaking to Mortgage Solutions in May, Simon Embley, chief executive of Pivotal Growth, said the firm was focusing on “proactive expansion and strategic recruitment”. 

Of the recent acquisition, Embley said: “I welcome MWA to the Pivotal family. MWA is a highly regarded mortgage and protection broker whose investment philosophy and strategic goals perfectly align with Pivotal’s. John Morrison also brings a wealth of experience to the wider Pivotal Group, and so we are particularly looking forward to using his skills and expertise to enhance its capabilities.” 

John Morrison, CEO of MWA, added: “MWA is delighted to join Pivotal Growth and very much look[ing] forward to working alongside other companies in the group; sharing ideas and practices to achieve growth, profitability, and diversity. I am certain that the next few years will be incredibly exciting for everyone involved and expect we’ll have more good news to celebrate in the future.” 

Pivotal Growth was established in 2021 as a joint venture between financial services firm LSL Property Services and investors Pollen Street Capital. Embley stepped down as chair of LSL to lead Pivotal Growth.





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